Digital Marketing Interview Questions for Freshers

Digital Marketing Interview Questions for Freshers. In this article, you can learn important interview questions for SEO and Digital marketing. These are main important questions which is asked in Top mnc’s.

Explain the concept of Digital marketing

Digital marketing is a phrase for online marketing that refers to the process of interactive marketing or promoting products and services through the use of digital technologies. Digital marketing is a technique for promoting products and services to consumers and businesspeople via digital platforms, with the goal of converting leads into customers.

In the context of digital marketing or SEO, what is a keyword?

The most often used word in your content is the keyword. It is a search engine emphasis term that is commonly used by consumers to find specific content. To improve page ranking and search results, it’s critical to select the right keywords.

What is Pay per click (PPC)?

Pay Per Click (PPC) is an acronym for “pay per click.” It’s a type of digital marketing in which an advertiser pays a publisher for each click on his website’s links. Cost Per Click is another name for it (CPC). Google AdWords or Microsoft Bing Ads are two examples of PPC.

How many different methods are there for determining PPC charges?

PPC Bidding: In this strategy, the advertiser specifies a dollar amount for a bid. Each time a user clicks on an ad, the advertiser defines a maximum amount he is willing to spend. Max CPC is another name for this approach. This is the most common.

What is Google Adwords and how does it work?

Google Adwords is the most widely used pay-per-click (PPC) advertising system on the planet. It works on a pay-per-click basis. Website owners can use the AdWords platform to produce ads that show on Google’s search engine and other properties.

Why do people prefer online marketing to traditional marketing?

It is now the era of digital marketing. SEO, hosting, and web development are the internet marketing costs. The number of possibilities is astounding. You can reach a large number of people online, and you can set your objective to be global. While the number of people who prefer to read newspapers, watch television, and other forms of media has increased, the number of people who prefer to read newspapers, watch television, and other forms of media has

What's the difference between branding and direct marketing?

The distinction between direct marketing and branding is as follows:

Direct Marketing Campaign: In a direct marketing campaign, the marketer wants to reach out to the people who are most interested in their product or service. Search Networks Only, Shopping Campaigns, and Dynamic Search Ads are some of the most common campaigns.

Branding Campaign: In a branding campaign, an advertiser promotes his product or service on popular websites and apps. Display ads, remarketing, Youtube ads, and custom ads are the most popular methods.

How do you know if a link is bad?

It’s important to understand that some links are more valuable than others. Your users may be misled by certain irrelevant, misleading, or broken links, which can impact your site’s score.

In digital marketing, how would you avoid the Google penalty?

To avoid the Google penalty, follow the procedures below: Your website should be basic, clean, and fast. Your website should be user-friendly on mobile devices. Your website should be easy to navigate. Google places a high value on user experience. Look for any broken links. It is forbidden to break links. Don’t use the same content twice. Your site’s traffic and ranking will suffer as a result. Make good use of keywords and tags.

What exactly do you mean when you say "on-page" and "off-page" optimization?

On-page SEO is a technique for dealing directly with the content and structure of a website.

Off-page optimization is a technique for improving your search position by obtaining external links referring back to your website.

Make a list of some of the most crucial digital marketing tools.

Keyword Planner

Mail Chimp

Google Analytics

Buzz Sumo




What is the meaning of off-page optimization?

Off-page optimization is a digital marketing strategy for generating high-quality backlinks. It is carried conducted outside of the website.

What is on-page optimization, and how does it work?

On-page SEO is used to deal directly with the website’s content and structure. It’s utilised to boost a website’s search engine ranking.

Where should your keywords be used to improve your site's ranking?

For a better page ranking, it’s critical to place your keywords in the right place. These are the areas in question:

Keyword in the URL of the website
In the website title, use a keyword.
Meta tag’s keyword
Content on a web page with a keyword
In the body text, keyword density is important.
Headlines with Keyword

What can we do to improve the conversion rate?

Conversion Rate Optimization (CRO) is a technique for increasing conversion rates. This method is utilised to improve the conversion rate of your sponsored search advertising and overall website design. To improve your conversion rate, you should concentrate on the following factors.

Create content that is keyword-rich.
Your advertisements must be relevant to the pages they appear on.
Create a clickable PPC advertisement.
Simple user registration, signup, and purchase options are required.
Make your website’s design simple and attractive.

What is the PPC conversion rate?

Conversion rates are derived by dividing the number of conversions by the total number of ad hits.

What are the most important factors that influence PPC bidding?

The advertiser’s advertising budget.
The duration of an advertisement.
The keyword’s level of popularity.
What is the level of competition for your keywords

What are Search Engines and How Do They Work?

Search engines are quite useful in locating particular and relevant information on the Internet. Google, Yahoo, and Bing are some of the most popular search engines.

What are some examples of digital marketing channels?

Multiple channels help with digital marketing. There are a variety of online marketing channels to choose from.

Email Marketing

Search Marketing

Social Marketing

Social Media

Social Networking

Online PR

Video Advertising

Affiliated Marketing

Display Marketing

What sorts of digital marketing are there?

Inbound Marketing: The following marketing strategies are used in inbound digital marketing:

Social media marketing

Content marketing

Search engine marketing 

Search engine optimization 

Outbound Marketing: The following marketing strategies are used in outbound digital marketing:

Radio and TV advertisement

Newspapers and magazines advertisement


mobile phone marketing

Pay-per-click advertising 

What are your thoughts on co-marketing campaigns?

Both companies promote content or a product in a co-marketing cooperation and share the outcomes of such promotion. Explain your own experience in the same way.

How do you go about planning a marketing budget?

Calculate your marketing budget and make sure your marketing objectives are in line with your company’s strategic objectives. Determine your marketing budget in order to create a complete marketing plan that complements your strategy. Decide how much money you want to spend on marketing. Put the marketing budget plan into action.

What was your previous experience in the digital sector?

Extend your complete experience as much as possible, and quantify your accomplishments with figures and statistics.

Why would our company require your Digital Marketing expertise?

A digital marketing specialist that follows the newest trends will have analytical and social abilities to identify your target audience and understand who your customers are and what they require. The complete response to this question will be determined by your history and experience.

What is your main area of expertise in the field of digital marketing?

In terms of Digital Marketing, the market is far too large, and there are so many things to accomplish. Talk about your knowledge and back it up with examples from your own experience.

What are your thoughts on viral marketing?

Viral marketing is a business strategy that promotes a product by utilising existing social networks. It relates to how customers disseminate product information through their social networks.

For backlinks, what off-page SEO methods do you use?




Are you up to date on the most recent digital marketing trends?

Voice Search

Smarter Chat

Augmented and Virtual Reality Marketing

Live Videos

Engagement-Based Email Marketing

Browser Push Notifications

Content Personalization

What is the Facebook marketing process?

The most crucial play in Facebook marketing is to share valuable information that interacts with potential buyers. By identifying your target audience, setting goals, building a Facebook business page, providing engaging content, and using Facebook ads, you can create a Facebook marketing strategy.

What strategy do you use to get a keyword to the top of the search results?

Although ranking for a keyword is a repeatable process, you won’t always get the results you want, especially if the keyword you’re attempting to rank for is a popular one. However, SEO and content marketing techniques such as keyword research, competitor analysis, content conceptualization, keyword optimization, and so on can help you improve your ranks.

What methods can you use to create leads?

Describe the lead generation process using Sales Funnel and other digital marketing tactics such as communicating directly with leads, investing in cutting-edge technology, optimising useful content, automating marketing, and so on.

What abilities are required for Digital Marketing?

To be a good digital marketer, one must possess a creative mind, data analysis abilities, writing and editing skills, as well as technical talents.

What are the features of the WebMaster tools?

Google Webmaster Tools is a set of online services that assist website owners in making sure their sites are Google-friendly. These tools can be used for a variety of tasks, including obtaining information on incoming search traffic, requesting Google to crawl and index a website, reading crawl error reports, and so on.

There is a distinction between page views and sessions.

A session is a single visit to your website, whereas pageviews are the number of times a User loads a page on your website. If a visitor navigates to any additional web pages on your website without leaving, a single Session can contain several Pageviews.

Distinguish between no-follow and do-follow links.

A No-follow link advises search engine bots that the link target’s ranking in the search engine index should not be influenced by the hyperlink. It increases the quality of search engine results while reducing the effectiveness of search engine spam.

Do-follow links allow search engines to follow them to your website, gaining link juice and a backlink in the process.

Make the distinction between AdWords and AdSense.

AdWords allows businesses to advertise on Google’s network, while AdSense allows publishers to reserve space on their website for AdWords placements. AdSense and AdWords operate together to complete Google’s advertising network: website owners place space for Google’s ads, and companies select budgets and ads to appear on the Advertising network.

What is the distinction between the CPC and the EPC?

The cost per click (CPC) is a pricing model used in many PPC (pay per click) advertising models, such as Google’s AdWords.

EPC (Earnings per 100 Clicks) is a term used in affiliate marketing to describe the average earnings an affiliate can expect to make over a seven-day period for every 100 clicks they generate.

Do you believe that Digital Marketing has any limitations or obstacles, and if so, how would you overcome them?

In today’s world, online marketing reigns supreme, but offline marketing was also successful for a reason and appealed to previous generations. Do not have an allegiance to the internet world.

What is the difference between a 301 redirect and a 302 redirect? What makes it different from a 302 Redirect?

The 301 redirect informs users and search engine bots that the original web page has relocated permanently. 302, on the other hand, is merely a temporary redirect that does not transmit link juice to the new location.

What are the benefits of backlinks in SEO?

Backlinks are external links to your website that can aid in search engine optimization. Your website’s credibility will be enhanced. Domain authority has increased. Gaining a higher organic search ranking resulted in an increase in referral traffic.

What are the best strategies for YouTube video ranking?

Make content that is both informative and entertaining. Make your videos more optimised. This can be accomplished in a variety of ways, including: The title must have a large search traffic and be easy to find. The description should be appropriate for the title you’ve chosen. Video tags must be accurate and relevant. The length of your title tag must be less than 100 characters. Use a captivating thumbnail and a hashtag that is relevant. Other social media channels might be used to promote your material.

What is Mobile-First Indexing?

Google indexes and ranks websites based on mobile-friendly content. Google will give your website a higher ranking in search engine results if it has a responsive design. It assigns a score to your website based on how well it works on mobile devices.

Make a list of the most often used local SEO ranking variables.

Each product and service will have its own webpage. Choosing a Google My Business listing for your company Maintaining consistency and updating NAP citations on your website Including a Google Maps embed code Meta tags and content optimization Adding your company to local libraries is a great way to get your name out there. Choosing to rely on reviews and ratings

How can I avoid the duplicate content penalty?

To redirect to the original URL using a 301 redirect The original content should be given the rel=canonical attribute. This informs the search engine that the original webpage is represented by a specific URL. In the Google Search Console, select a preferred domain. This can cause spiders to crawl web pages in a variety of ways.

When should you use Short Tail and Long Tail keywords?

When the goal is to bring a large number of people to your website, short tail keywords are the ideal option. Long-tail keywords, on the other hand, are typically employed for specific pages such as product pages and articles.

What are some of the most crucial aspects to consider while creating a website?

Navigation and site architecture: Bots need a good site architecture to simply access and index the information. The adoption of responsive design makes your website more user-friendly and mobile-friendly. It will also enhance the length of time a user spends on your site, enhancing its rating as a result. Make a sitemap: It aids search engine bots in comprehending your website’s structure. Robot.txt: This tells search engine crawlers which pages aren’t supposed to be crawled. It is placed in the root directory of the website.

What is the definition of ad scheduling?

Marketers can schedule particular hours or days for adverts to be seen to a target audience using ad scheduling. It can also change bids for a certain day or time. It ensures that advertising that have historically performed poorly are not shown during those hours. When you have restricted client service hours, ensuring that consumers are served is critical. ensuring that client demand and supply are met

What are the different ad formats that Google Ads offers?

Text ads: These ads are found on Google’s SERPs and solely have text content. Display advertising that are responsive: Depending on the amount of space available, these advertising change their size and format. Text or picture advertising are both acceptable. Advertising that feature static or interactive images are known as image ads. They can also be in the following formats:.gif,.jpeg, flash, and so on. App download promotion advertisements: These ads are intended to encourage people to download apps. Video advertising can be used as a stand-alone ad or incorporated into other streaming video material. Product shopping ads include product information such as title, price, and store name.

What exactly is RLSA and how does it function?

Remarketing Lists for Search Ads, or RLSA, allows you to tailor your search ad campaigns to those who have previously visited your website. When these people visit Google and its other search partner sites, bids and advertising can be personalised to meet their needs. This allows you to optimise your current keywords for visitors as well as bid on keywords that you don’t normally bid on.

What are the different types of Keyword Matching in Google Ads?

When a person searches for any word in your key phrase, these adverts display. Phrase match: These advertisements are only displayed when a person searches for your exact keyword phrase in its exact order. It’s fine to add a few more words at the beginning or end. Exact match: These ads are only displayed when users search for the exact keyword phrase.

What is the Google Ads quality score?

The quality score informs users about the effectiveness of their adverts. The score, which goes from 1 to 10, indicates the quality of your ad and the landing pages that are prompted by it. It assigns a score to these ads based on their predicted click-through rate, ad relevance, and landing page experience. A high-quality score indicates that Google thinks your ad and landing page are valuable and relevant to folks looking for that specific term.